(Free read ebook) New Service Development: Creating Memorable Experiences






 | #2634155 in eBooks |  1999-11-12 |  2012-07-03 | File Name: B00Y3JGK6M

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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience ...


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You easily download any file type for your gadget.New Service Development: Creating Memorable Experiences   |  James A. Fitzsimmons, Mona J. Fitzsimmons.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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