||3 of 3 people found the following review helpful.| Definitely a winner - Read this book!!!|By Steven Chambers|I read a lot of books on persuasion, influence and sales. The disappointing fact is that most of them simply rehash the same information and rarely provide any new and exciting content. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success is not one of those books. Like a breath of fresh air, I rank|From Publishers Weekly|Kunkel, a communications consultant, posits that the most persuasive and powerful icons and brands owe their success to an uncanny ability to appeal to one or more cultural and biological universals, our species' emotional and behavioral
What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first introduced, but became an instant hit when re-introduced just three years later? According to extensive research, the secret to who gets heard, what gets our attention, and who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share.
Filled with fascinating examples and explanati... [PDF.jw07] Instant Appeal: The 8 Primal Factors That Create Blockbuster Success Rating: 3.88 (651 Votes)
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You easily download any file type for your device.Instant Appeal: The 8 Primal Factors That Create Blockbuster Success | Vicki Kunkel. I was recommended this book by a dear friend of mine.
