(Free) Qualitative Marketing Research






 | #2470773 in eBooks |  2001-02-01 |  2014-06-23 | File Name: B00LW0Q52Y

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.



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