||0 of 0 people found the following review helpful.| Five Stars|By Customer|Great book!
The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity".
This summary of the ideas from David Aaker's book "Build Strong Brands" shows that a strong brand creates customer interest and loyalty, and can be an organization’s most valuable strategic asset. In fact, brand equity is historical – the current brand image is derived from actions previously taken. Therefore, the proc...
[PDF.ps36] Summary: Building Strong Brands: Review and Analysis of Aaker's Book Rating: 3.73 (765 Votes)
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You can specify the type of files you want, for your gadget.Summary: Building Strong Brands: Review and Analysis of Aaker's Book | BusinessNews Publishing. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
