|||"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace." ―Sharon E. Beatty, Rees
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smart...
[PDF.de19] More Than a Showroom: Strategies for Winning Back Online Shoppers Rating: 3.83 (629 Votes)
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You can specify the type of files you want, for your gadget.More Than a Showroom: Strategies for Winning Back Online Shoppers | Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV.Not only was the story interesting, engaging and relatable, it also teaches lessons.
