||0 of 0 people found the following review helpful.| "KIller Brands" is a Killer Book!|By Dropping In|I started my own in-water surf photography company about a year ago, not knowing a thing about branding or how to go about creating one. In this book, Frank Lane takes his decades of knowledge and expertise and breaks it down into relevant easy to follow steps. What I personally enjoyed was the support he provided with true-life|About the Author|Frank Lane has been a marketing/branding consultant since 1981. His clients include: Arm & Hammer, Coca Cola, SC Johnson Wax, Quaker, Kodak, Microsoft, Citibank, and American Express Financial Advisors. In his 7 years with SC Johnson Wax, the l
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new...
[PDF.rq43] Killer Brands: Create and Market a Brand That Will Annihilate the Competition Rating: 4.58 (783 Votes)
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You easily download any file type for your device.Killer Brands: Create and Market a Brand That Will Annihilate the Competition | Frank Lane. A good, fresh read, highly recommended.
