||0 of 0 people found the following review helpful.| this book would also be so fun to read|By Rodrigo Barros|I was lucky to interact with Prof. Rao in GSB's LEAD Executive Program, so I knew I should expect a lot from this book. What I did not expect was that in addition to a thorough research of historical facts about the transformation of many industries, this book would also be so fun to read. For anyone planning to be rebel|From Publishers Weekly|Rao, professor of organizational behavior and human resources at Stanford University, explores the role of collective action in promoting or hindering business innovation. Drawing heavily on theories of social movements, the author posits
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations.
Rao shows how automobile enthusia...
[PDF.ya44] Market Rebels: How Activists Make or Break Radical Innovations Rating: 4.66 (488 Votes)
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