|||"Highly recommAnded for anyone interested in the theory or practice of global business relationships, particularly between Japanese and Americans. Full of excellent examples and applications." (Robert T. Moran, Ph.D., professor of international studies, Thund
A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations.
Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his i...
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