[Ebook free] Etnografía aplicada a la investigación comercial y al marketing (Cuadernos de Documentación) (Spanish Edition)






 | #1997612 in eBooks |  2016-02-22 |  2015-03-18 | File Name: B01CCYMCU2

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La etnografía aporta en el mundo del marketing actual un foco de luz bien dirigido. Esto es, la etnografía alumbra las zonas muertas de la investigación y llega a la identificación de datos conductuales y simbólicos que son de difícil acceso para los profesionales del ramo, disminuyendo el nivel de incertidumbre con el que éstos tienen que tomar decisiones estratégicas cada día.


[PDF.ji33]  Etnografía aplicada a la investigación comercial y al marketing (Cuadernos de Documentación) (Spanish Edition)
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You easily download any file type for your device.Etnografía aplicada a la investigación comercial y al marketing (Cuadernos de Documentación) (Spanish Edition)   |  María José Rodríguez Matías. I was recommended this book by a dear friend of mine.

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