[Download free ebook] Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)
||About the Author||Eyun-Jung Ki is Associate Professor in the College of Communication, The University of Alabama, USA |Jeong-Nam Kim is Associate Professor at the Brian Lamb School of Communication at Purdue University, USA. |<
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationsh...
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You can specify the type of files you want, for your gadget.Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series) | From Routledge. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
