||0 of 0 people found the following review helpful.| Impressed by Engaging Zone and Maximum Value Point|By Nick G|I loved the way the book crafts the need of an engaging zone in the digital economy and also stressed on value building- and constantly rebuilding with changing customer priorities. For ensuring we don't enter an infinite loop, the book talks about assessing Maximum Value Point, which I think is important as an agile
Watch the author Shil Niyogi talk about Lean Customer Engagement
Welcome to the Age of the Customer!
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth ...
