||22 of 23 people found the following review helpful.| Develop New Products through de Bono and Hamel Concepts|By Donald Mitchell|If you are a marketing executive and want to make your new products efforts more successful, Lateral Marketing can be a five-star book for you. If you are a CEO, entrepreneur, or a general manager, you will see the book as falling short of providing a method for creating major strategic advantages an||“…He is challenging the conventions; coaching marketers to broaden our horizons; delivering a new set of solutions; thinking the unthinkable…” (Interactive Marketing, Vol 5, No 4, April/June 2004) |These two marketing innovat
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market...
[PDF.st83] Lateral Marketing: New Techniques for Finding Breakthrough Ideas Rating: 3.90 (692 Votes)
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You can specify the type of files you want, for your gadget.Lateral Marketing: New Techniques for Finding Breakthrough Ideas | Philip Kotler, Fernando Trías De Bes. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
