||0 of 0 people found the following review helpful.| great book for anyone wanting to grow revenue|By Dan Hayes|The author did a nice job of taking a typically complicated and mundane topic like pricing and made the topic very engaging and easy to understand. This book should be required reading for anyone responsible for creating, approving and selling "price". Although not typically a topic entrepreneurs like to, or even unde|About the Author||Robert Docters is the managing partner for Abbey Road, LLC, a consulting firm specializing in pricing strategy. He previously served as a senior vice president of strategy and pricing at LexisNexis, and before that was an SVP at Ernst &
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global St...
[PDF.qd02] Contextual Pricing: The Death of List Price and the New Market Reality (Business Books) Rating: 3.78 (646 Votes)
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