||0 of 0 people found the following review helpful.| This is fabulous!|By Bruce|The writer, Henry Cowen is brilliant. The history of Sweepstakes & junk mail is mesmerizing. A must read for marketing executives. Oh - and is it funny too.|1 of 1 people found the following review helpful.| You should add this to your direct response library|By Bernie L. Malonson|If y|About the Author|Henry Cowen has been receiving recognition of his abilities for a long time, beginning in 1952, when the Des Moines Junior Chamber of Commerce named him "Young Man of the Year." That was the start. He says he has lost track of some later awards
This is the true story of a young man from New York who found fame and fortune in America's Midwest, working at a job (creating junk mail) that nobody else wanted. For 60 years he has advised companies and nonprofit fundraisers on how to use the mail to sell their products and services to millions of people. His name is Henry C. Cowen, and he is the whiz who has probably already touched your life, even though you may never have heard of him.
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[PDF.bl05] I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz Rating: 3.88 (769 Votes)
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You easily download any file type for your device.I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz | Henry Cowen. A good, fresh read, highly recommended.
