||0 of 0 people found the following review helpful.| Good book|By Customer|Useful in understanding the consumer mindset in different culture.|0 of 0 people found the following review helpful.| Five Stars|By William|Great book|1 of 2 people found the following review helpful.| Very Informative|By Radsamoan|Book is great! It's ev|||"Marieke de Mooij shows that American theories of consumer behavior do not necessarily apply abroad. Her national consumption data are an unobtrusive measure of national cultures. She has made marketing students discover culture, and her work should make cro
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater impor...
[PDF.mw79] Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Rating: 4.80 (597 Votes)
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You can specify the type of files you want, for your device.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising | Marieke de Mooij. A good, fresh read, highly recommended.
