||0 of 0 people found the following review helpful.| interesting!|By Inge|Cees van Riel wrote a very interesting book on stakeholders alignment and the Role of corporate communication in this matter! The only thing the book lacks is a description on how you do iT in reality...|0 of 0 people found the following review helpful.| Outstanding!!!|By leesa|A must have for any reputat|About the Author|Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.
Supported throughout by lively examples, this book co...
[PDF.ln81] The Alignment Factor: Leveraging the Power of Total Stakeholder Support Rating: 4.84 (740 Votes)
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You easily download any file type for your gadget.The Alignment Factor: Leveraging the Power of Total Stakeholder Support | Cees B.M. Van Riel. A good, fresh read, highly recommended.
