||3 of 3 people found the following review helpful.| Exceptionally well done!|By A. Schaefer|I teach an international marketing course. My students are managers from an emerging market country that are in the process of completing an executive MBA degree. This book allowed me to add to the course some very relevant and interesting material on how to build a global brand. The authors have done their homework!|2 of 2 people fou|||"Anyone with more than a passing interest in how global brands develop should take note...with its summaries and excellent case studies it is a worthwhile read for anyone with an interest in how brands are formed and perceptions changed" - Financial Times |
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
[PDF.ys60] Brand Breakout: How Emerging Market Brands Will Go Global Rating: 4.61 (616 Votes)
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