||About the Author|Dr. Piyush Kumar is associate professor of marketing at the Terry College of Business at the University of Georgia and currently a visiting associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He
In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish t...
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You can specify the type of files you want, for your device.Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits | Piyush Kumar. Which are the reasons I like to read books. Great story by a great author.
