[Online library] Tourism Marketing: A Collaborative Approach (Aspects of Tourism)






 | #2529869 in eBooks |  2011-11-25 |  2011-11-25 | File Name: B006DZ0SM6

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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study mate...


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You easily download any file type for your gadget.Tourism Marketing: A Collaborative Approach (Aspects of Tourism)   |  Alan Fyall, Brian Garrod.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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