[Download free pdf] The Routledge Companion to Contemporary Brand Management (Routledge Companions in Business, Management and Accounting)
| #2021116 in eBooks | 2016-07-15 | 2016-07-15 | File Name: B01IHQ3NSY
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‘The Routledge Companion to Contemporary Brand Management lives up to its name as a thoroughly up-to-date, comprehensive guide to some of the very latest and best thinking about brands and branding. Bringing together some of the finest m
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on differen...
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