||From the Back Cover||What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are on
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.
In this book the authors develop the Quintessential...
[PDF.xy54] The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series) Rating: 3.61 (737 Votes)
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