||63 of 65 people found the following review helpful.| Reigniting Business? Here's An App For That.|By BazG|In an age when the unexpected can be reliably expected to occur without notice, it's imperative for companies to be prepared to reinvent at a moment's notice. While "reinvention" may sound like an unnecessarily drastic overhaul for many brands and businesses, it may be more easily viewed as the full spectrum equivalent of|About the Author||Timothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chi
6 strategic principles for reinventing your products, your services—and your company's future
The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a futur...
[PDF.mm27] The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Rating: 3.99 (548 Votes)
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