The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion
A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from hi... [PDF.hg14] Biography of an Idea: The Founding Principles of Public Relations Rating: 3.67 (767 Votes)
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You can specify the type of files you want, for your gadget.Biography of an Idea: The Founding Principles of Public Relations | Edward L. Bernays. A good, fresh read, highly recommended.
