||||'Brilliant, inspiring and instructive! The Brand Strategist's Guide to Desire shows brands how to win in the global marketplace by understanding what consumers really want. Drawing on case studies and CEO interviews, Anna Simpson illustrates how brands can g
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out ...
[PDF.cq51] The Brand Strategist's Guide to Desire: How to give consumers what they actually want Rating: 3.85 (458 Votes)
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You can specify the type of files you want, for your device.The Brand Strategist's Guide to Desire: How to give consumers what they actually want | A. Simpson. I really enjoyed this book and have already told so many people about it!
