[Mobile book] Neuromarketing: Exploring the Brain of the Consumer






 | #1464203 in eBooks |  2010-09-02 |  2010-09-02 | File Name: B008BB7R74

||4 of 10 people found the following review helpful.| Finally a textbook for all students and practioners of neuromarketing|By Dr. Christophe Morin|It is with great delight that I discovered the release of this title. I immediately downloaded it to my Ipad. I am impressed with the content and quality of the book. I recommend this title to anyone who wants to understand the promise of the exciting new field!|10 of 10 people foun

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evalu...


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You easily download any file type for your gadget.Neuromarketing: Exploring the Brain of the Consumer   |  Leon Zurawicki. A good, fresh read, highly recommended.

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