(Mobile ebook) Big Business Marketing For Small Business Budgets






 | #2466544 in eBooks |  2003-03-22 |  2003-03-22 | File Name: B00UYCKCU2

Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime

Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambl...


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