(Read ebook) The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
||0 of 0 people found the following review helpful.| A book for people serious about branding.|By T. Ensign|I ordered The BrandPromise before I had even finished reading Duane E. Knapp's first book, The Brand Mindset. As a statistical research analyst who had been asked to assist an internet start-up company with it's branding I needed to get up to speed on current branding practices. After checking out other books on the subjec|From the Back Cover||Praise for |The BrandPromise |“As the world's largest owner of private golf and dining clubs, we strongly recommend the 'BrandPromise® Philosophy.' Without a genuine promise most businesses are likely to find thems
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.
“A brand's promise is the new currency for succes...
[PDF.ck82] The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Rating: 3.58 (758 Votes)
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You easily download any file type for your device.The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success | Duane Knapp. I was recommended this book by a dear friend of mine.
