||23 of 27 people found the following review helpful.| Sustainable Innovation!|By Mark W. McElroy|Authors Miller and Morris have nailed the impending transformation of R&D from its historical, product-centric past to its emerging knowledge-centric future. In addition, their focus on 'discontinuous' and 'fusion' innovation promises to lead the way for industry, in general, whose R&D functions typically produce less than one new p|From the Inside Flap|Mastery of innovation and R&D is critical to survival in today’s hypercompetitive business environment. It involves years of patient (and impatient) investigation, punctuated by moments of inspiration. It positions uncontrollable crea
Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." --John Seely Brown Chief Scientist, Xerox Corporation "The new realities of competition beg a new approach to innovation and R Fourth Generation R&D answers that challenge. With lucid arguments and deta...
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You easily download any file type for your device.Fourth Generation R&D: Managing Knowledge, Technology, and Innovation | William L. Miller, Langdon Morris. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
