||0 of 0 people found the following review helpful.| It's all About Marketing|By george grady gresham|Perfect companion reader for Marketing Graduates, especially for MBAs. Marketing, says Drucker, is much more encompassing that simply advertising and selling. Great leaders are also saavy marketing managers.|0 of 0 people found the following review helpful.| Five Stars|By ny mom|From the Back Cover||"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword |Consi
THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER
"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword
Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he...
[PDF.tm84] Drucker on Marketing: Lessons from the World's Most Influential Business Thinker Rating: 4.87 (593 Votes)
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You can specify the type of files you want, for your device.Drucker on Marketing: Lessons from the World's Most Influential Business Thinker | William Cohen.Not only was the story interesting, engaging and relatable, it also teaches lessons.