||2 of 2 people found the following review helpful.| Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes|By Perri|If you work in Development, PR, or Marketing for a nonprofit, I highly recommend Katya Andresen's work. Robin Hood Marketing is an excellent primer on how to target an audience with action in mind. Because we tend to be very passionate about our causes, we often make the mistake of approaching people||"What a great book. I love it." The blogger goes on to say how great this book is for marketing ministries. (SamLuce.com,10/19/2007)|From the Inside Flap|How do you motivate people to give money, take action, or ot
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a stron...
[PDF.xq51] Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes Rating: 3.75 (631 Votes)
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