||1 of 1 people found the following review helpful.| Great book for understanding marketing on a deeper level...|By Kindle Customer|From my review on Small Biz Trends:
"The best part of Marketing With Strategic Empathy is the recognition that there is a deeper insight into the marketing process. The influences that drive a person to make a purchase do not easily fit into a marketing funnel or data chart and should be|About the Author|
Claire Brooks is Founder and President of ModelPeople Inc., a global consumer research branding company offering insights and strategic solutions to a wide range of international clients.
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day...
[PDF.ts17] Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Rating: 3.75 (629 Votes)
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You can specify the type of files you want, for your gadget.Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight | Claire Brooks. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
