||0 of 0 people found the following review helpful.| Not a good read.|By Sherrie Hess-Anderson|Not a good read...but informative...if you like text books...you will like this...but if you are looking for a good read...this is not for you.|1 of 1 people found the following review helpful.| A must-read for businesses looking for new growth|By sdbj|Marketing to the Ageing Consumer|||"Marketing to the Ageing Consumer is a much-needed pioneer. Our population is ageing and it is common knowledge that older people have different needs and preferences to younger people. Yet, there is virtually no literature that documents the changes that ar
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
[PDF.bn37] Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Rating: 3.90 (603 Votes)
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You easily download any file type for your device.Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business | D. Stroud, K. Walker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
