||0 of 0 people found the following review helpful.| GREAT CONTENT, A LITTLE WORK ON THE EDITING|By Murgatroyd|Great content so far and an interesting read. The layout and functionality are great. My only complaint the editor inserting the date of the articles at the END of the article. I keep having to flip to the end to see when it was written, which I think is a very significant detail. Please put the published date at the BE|About the Author|Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate,
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public ...
[PDF.cl44] Corporate Reputation, Brand and Communication Rating: 4.81 (528 Votes)
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You easily download any file type for your device.Corporate Reputation, Brand and Communication | Stuart Roper, Chris Fill. A good, fresh read, highly recommended.
