||0 of 0 people found the following review helpful.| Five Stars|By Jimmy|Great shape and it worked amazing|0 of 0 people found the following review helpful.| Five Stars|By susan|Brilliant!|About the Author||L. Meghan Mahoney is Associate Professor in the Department of Communication Studies at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and marketing messa
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform [PDF.nf33] Strategic Social Media: From Marketing to Social Change Rating: 4.59 (435 Votes)
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