(Mobile book) Color For Profit (Rebel Reads)






 | #1847631 in eBooks |  2016-09-05 |  2016-09-05 | File Name: B01IMJQNXI

||0 of 0 people found the following review helpful.| Two Stars|By D|Get to the point is all I can say. Could be condensed to 20 pages.|About the Author|
Louis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that people’s perceptions of products and services were directly related to aesthetic design. Cheskin spent

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.

Among some of Cheskin's noteworthy accomplishments were:

The creation of the Ger...


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You easily download any file type for your gadget.Color For Profit (Rebel Reads)   |  Louis Cheskin. Just read it with an open mind because none of us really know.

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