||5 of 5 people found the following review helpful.| Happy Happy Joy Joy|By R. Miguel|I've been creating radio commercials for 30 years and I've been decidedly un-interested in branding for most of that time. The reason is simple. The clients I serve have already signed on the bottom line and are moving forward with their ad campaigns, ready or not - Usually NOT!-. When I meet them they've already spent oodles on air time and of|About the Author|
Honey Parker has spent her career as an Art Director, Copywriter and Creative Director for just about every big advertising agency you can name. She was a Vice President at the iconic Grey Advertising in New York before becoming an
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.
[PDF.uf02] Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen Rating: 3.87 (503 Votes)
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You can specify the type of files you want, for your gadget.Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen | Honey Parker, Blaine Parker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
