||3 of 3 people found the following review helpful.| Outstanding Piece of Work|By Cap|This book is a highly relevant must read for anyone serious about customer-centricity. The model used has the potential to drive economic benefits that far outpace traditional marketing, CRM, and customer satisfaction focused programs.
It should, however, be read along with some other good material on CDI and Customer Experience Man|From Publishers Weekly|Conventional wisdom holds that the customer is always king (or queen), but not all customers are created equal, write authors Selden (a consultant) and Colvin (a Fortune editor-at-large); in fact, some may be hurting your business (e.g.,
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opp...
[PDF.tj74] Angel Customers & Demon Customers: Discover Which is Which, and Turbo-Charge Your Stock Rating: 3.97 (429 Votes)
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You easily download any file type for your gadget.Angel Customers & Demon Customers: Discover Which is Which, and Turbo-Charge Your Stock | Larry Selden, Geoff Colvin. Just read it with an open mind because none of us really know.
