||0 of 0 people found the following review helpful.| Five Stars|By Srinivasan Bhargavan|Good|0 of 0 people found the following review helpful.| A taste of history!!|By REST Consulting|A must read. It's wonderful to go through a compilation of the hoardings that have mesmerized us for decades. Truly Amul!!|0 of 0 people found the following review helpful.|About the Author|The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee.
The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subject...
[PDF.jq30] Amul's India : Based On 50 Years Of Advertising By daCunha Communication Rating: 4.63 (475 Votes)
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You can specify the type of files you want, for your device.Amul's India : Based On 50 Years Of Advertising By daCunha Communication | Amul's India Contributors.Not only was the story interesting, engaging and relatable, it also teaches lessons.