||1 of 1 people found the following review helpful.| Strategies for establishing habitual consumer behavior|By JATINDER SINGH|Zain Raj continues to be at the forefront of marketing innovation, and is someone who has his finger on the pulse. Brand Rituals shows how the definition of “value” has changed—that consumers control the conversation, and that they no longer want to be sold to. It goes on to provide a pr||Zain demonstrates the critical need to understand the importance of creating and sustaining Brand Rituals and offers insight into the strategic approach to do so-Julie Gardner, EVP, Chief Marketing Officer, Kohl's Department Stores |Zain's insights on t
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer ...
[PDF.ao62] Brand Rituals: How Successful Brands Bond With Customers For Life Rating: 3.84 (701 Votes)
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You easily download any file type for your gadget.Brand Rituals: How Successful Brands Bond With Customers For Life | Zain Raj. Which are the reasons I like to read books. Great story by a great author.
