[Read now] Marketing financiero. Estrategia y planes de acción para mercados complejos (Libros profesionales) (Spanish Edition)






 | #2101144 in eBooks |  2016-02-22 |  2015-06-08 | File Name: B01CCYMD7O


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Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos.
Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las ...


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