||About the Author|Dr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has
Why do winning brands appear to be more creative and authentic than less successful ones?
Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these q...
[PDF.oq09] Branding and Product Design: An Integrated Perspective Rating: 3.98 (510 Votes)
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You easily download any file type for your gadget.Branding and Product Design: An Integrated Perspective | Monika Hestad. Just read it with an open mind because none of us really know.
