||0 of 0 people found the following review helpful.| If you're a professor looking for a textbook to use, PLEASE do not pick this book|By Customer|This book is required for my class and I can't stand it. It would be interesting to read on its own but for class it does not work well. Answering the questions at the end of the chapters is almost impossible, half of the questions reference a topic or vocabulary word that wasn't eve||"The second edition of Advertising and Public Relations Research builds on the strengths of its worthy predecessor and continues to provide a solid foundation in research planning and methodology for undergraduate students in advertising and public rel
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
[PDF.sn30] Advertising and Public Relations Research Rating: 4.80 (434 Votes)
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You easily download any file type for your device.Advertising and Public Relations Research | Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
