||||'Belk and Llamas have collected a number of insightful essays by a group of distinguished scholars to address a refreshingly broad set of topics connected with the emerging digital revolution in general and with its effects on consumers in particular
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age.
Adopting emerging technologies easily, spe...
[PDF.yn81] The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting) Rating: 4.83 (524 Votes)
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