[Download pdf] Answering the Ultimate Question: How Net Promoter Can Transform Your Business






 | #905199 in eBooks |  2008-12-03 |  2008-12-03 | File Name: B001OFID6I

Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and e...


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