||0 of 0 people found the following review helpful.| Five Stars|By Cesar Inafuku|Great!|1 of 5 people found the following review helpful.| Save your money|By DCT|This is a waste of black ink on white paper. Save your money.|About the Author||B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books. Don
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
[PDF.ry93] Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics) Rating: 4.99 (414 Votes)
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