||0 of 0 people found the following review helpful.| Five Stars|By Customer|Easy read!
Modern consumers are being bombarded with in-formation from every angle. They can’t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In order to gain their full attention, firms must find ways to surprise consumers dur-ing transactions; that is, firms...
[PDF.al51] Surprise!: The Secret to Customer Loyalty in the Service Sector Rating: 3.79 (751 Votes)
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You can specify the type of files you want, for your gadget.Surprise!: The Secret to Customer Loyalty in the Service Sector | Vincent P. Magnini.Not only was the story interesting, engaging and relatable, it also teaches lessons.
