||0 of 0 people found the following review helpful.| Great book for understanding every link in the supply chain|By Michael S. Steele|An excellent book that takes you through the business models of every link in the supply chain. The book helps you understand the customer that you may be trying to sell to and what drives them so you can design your value proposition for a successful business partnership for both parties. Very we||
"A detailed book which sets out the mechanisms by which channels get product and sell it on at profit." -- ITEuropa
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel part...
[PDF.be88] Distribution Channels: Understanding and Managing Channels to Market Rating: 3.66 (634 Votes)
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You can specify the type of files you want, for your gadget.Distribution Channels: Understanding and Managing Channels to Market | Julian Dent. I really enjoyed this book and have already told so many people about it!
