The must-read summary of David Mattson's book: “The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them”.
This complete summary of the ideas from "The Sandler Rules" explains the rules of efficient selling originally introduced by David H. Sandler and exposes how you can use them to improve your sales skills. In this useful summary, you will find, amongst other things, an explanation of the three ego states present in e...
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