(Download ebook) Casos de marketing estratégico en las organizaciones (Libros profesionales) (Spanish Edition)






 | #963963 in eBooks |  2009-09-18 |  2015-09-15 | File Name: B015EQIGO6

Los dieciocho casos que se presentan en este manual, confeccionados por veinticinco expertos de diez universidades y cinco empresas, con una amplia experiencia docente y profesional en el campo del marketing estratégico, están destinados a todos aquellos que quieren saber sobre la empresa lo que sólo sus directivos saben.

La diversidad de problemas y de temas abordados, la presencia de diferentes enfoques, junto con el nivel de elaboraci...


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