||10 of 10 people found the following review helpful.| From Bernays to Obama|By Diz|Interestingly, this book starts with a discussion of Edward Bernays, Sigmund Freud's favourite nephew and avid reader of his uncle's work. In this, it is similar to John Pilger's 'The War You Don't See' and Adam Curtis' 'The Century of the Self'. All three relate how Bernays effectively 'invented' public relations and also, as a first demonstrati||"Students and teachers of persuasion would benefit greatly from reading Sold on Language. Other professionals in communication, marketing, change management, sales, negotiation, and politics will find the examples and techniques of influence to be useful as b
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.
In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers ...
[PDF.ft88] Sold on Language: How Advertisers Talk to You and What This Says About You Rating: 4.99 (706 Votes)
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You easily download any file type for your device.Sold on Language: How Advertisers Talk to You and What This Says About You | Julie Sedivy, Greg Carlson. I really enjoyed this book and have already told so many people about it!
